Klaviyo
Connected via Klaviyo.
What flows in
Opens, clicks, conversions, flow name, and revenue per send, matched per customer.
Also a publishing destination
Approved emails are created as drafts in a Klaviyo campaign, ready for review.
Why it matters
Email engagement is both a strong identity-level signal for clustering and the most direct place to measure whether a persona's content actually drives revenue.
What Klaviyo brings to Triangul8
Klaviyo holds the engagement half of the customer picture - who opens, who clicks, who has quietly stopped paying attention, and which flows actually produce revenue rather than activity. Most teams segment it by lifecycle stage alone, because behavioral segmentation is too manual to maintain by hand.
Engagement data is an unusually fast feedback loop. A send goes out and within days you know whether the message matched the person. Triangul8 uses that signal as an input to sharpen personas, then writes campaigns and flows back out for those same segments - scored on revenue per send rather than open rate.
What flows in
Open & click behavior
Engagement recency and depth, which indicates how much attention a segment is still paying
Flow performance
Which automated sequences convert for which behavioral groups
Revenue per send
The metric that survives a finance review, and the one campaigns are scored against
List & segment membership
Existing segmentation that informs identity resolution and validates new clusters
How the connection works
Engagement and revenue data feed in continuously. Approved campaigns, subject lines, and lifecycle flow copy publish back to Klaviyo as drafts, segmented by behavioral persona rather than lifecycle stage alone.
No connector yet? Any source can feed persona development through flat-file upload or direct API - a prebuilt integration is a convenience, never a requirement.