Google Ads
Connected via Google Ads API.
What flows in
Search term, match type, device, geo, and conversions, grouped by intent.
Also a publishing destination
Responsive search ad drafts are created directly in your account, under review.
Why it matters
Search term data reveals intent at a scale no survey ever could. That data feeds persona-level channel affinity, and finished ad copy is written to Google's own character limits and ad-policy language.
What Google Ads brings to Triangul8
Google Ads is where intent becomes measurable. Search terms reveal what people are actually trying to solve, conversion data shows which of those intents turn into revenue, and cost per acquisition tells you what each segment is genuinely worth to acquire.
Paid search is also where mismatched messaging is most expensive, because you pay for every impression whether or not the copy fits the person. Triangul8 reads performance data in to sharpen personas, then writes ad copy back out per persona - scored on conversion rate and cost per acquisition before budget is committed.
What flows in
Search query data
What your customers are actually asking, in their own words
Conversion & CPA
Which segments convert efficiently and which are expensive to acquire
Audience performance
How existing audience definitions perform, which validates or challenges your clusters
Spend distribution
Where budget currently goes, which often reveals a mismatch with where revenue comes from
How the connection works
Campaign and conversion data feed clustering and scoring. Search and shopping ad copy generates back out per persona and lands in Google Ads as drafts for review.
No connector yet? Any source can feed persona development through flat-file upload or direct API - a prebuilt integration is a convenience, never a requirement.