The Triangul8 blog
Opinionated, practical writing on persona-powered content - how to know your audience, and how to actually act on it.
More from the blog
How to Build Buyer Personas From Customer Data (Not Guesswork)
Most persona guides tell you to interview ten customers and fill in a template. Here's the version that uses the data you already have.
Jesse FarleyOct 23, 20267 min readWhat Is Generative Engine Optimization (GEO)?
Being ranked and being cited are now two different outcomes. Here's what changes when an AI engine answers the question instead of listing links.
Jesse FarleyOct 27, 20266 min readProduct Page SEO at Catalog Scale: Why Most Retailers Lose Here
Your product pages are the majority of your indexable pages and the closest content to the transaction. They're also the content nobody has time to write.
Jesse FarleyOct 30, 20267 min readBehavioral vs. Demographic Segmentation: Which Actually Predicts Revenue
Two 34-year-olds in the same postcode with the same income can behave like completely different customers. Here's what to segment on instead.
Jesse FarleyNov 3, 20266 min readWhy Your Content Isn't Converting (It's Probably Not the Writing)
When content underperforms the instinct is to rewrite it. Usually the copy is fine and the targeting underneath it was wrong.
Jesse FarleyNov 6, 20266 min readHow Many Buyer Personas Should You Actually Have?
The answer most frameworks give is three to five. That number comes from what fits on a slide, not from anything in your data.
Jesse FarleyNov 10, 20265 min readFirst-Party Data Strategy for Retail: What to Collect and What to Ignore
Retail generates the richest behavioral data in marketing and uses almost none of it for content. Here's what's worth collecting.
Jesse FarleyNov 13, 20267 min readContent Governance at Scale: Rules Before Production, Not After
When review catches problems at the end, every problem costs the full price of production. The fix is structural, not procedural.
Jesse FarleyNov 17, 20266 min readDoes AI-Generated Content Hurt Your Search Rankings?
The question gets asked constantly and the honest answer is: it depends entirely on what you produce, not on what produced it.
Jesse FarleyNov 20, 20266 min readMarketing Stack Consolidation: When Nine Tools Become the Problem
Nobody bought a bad tool. They bought nine good ones that each solve a slice of the problem and none of which agree on who the customer is.
Jesse FarleyNov 24, 20266 min readThe case for real-data personas
Why workshop personas quietly fail, and what changes when personas are clustered from behavior instead of assumptions.
Oct 6, 2026
4 min read
Cosmetic KPIs vs. revenue
Impressions, likes, and reach all measure attention. Here's why attention is a means, not the trophy.
Oct 9, 2026
4 min read
The nine-tools problem
Nine competent tools, zero shared understanding of the customer. Why fragmentation is the real gap.
Oct 13, 2026
4 min read
Stop chasing the shiny lure
GEO, AEO, AI agents - new tactics keep becoming the strategy. Here's the question that sits above them.
Oct 16, 2026
4 min read